Bacardi
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Revision as of 17:19, 8 December 2006
www.bacardi.com/ Bacardi Website
Post-prohibition Bacardi
"When Prohibition was repealed in December 1933 Bacardi was ready to fill the gap. Enrique promptly sent his son-in-law Jose to New York City to pave the way for Bacardi's distribution in the United States. Back in Cuba the political climate was once again boiling as Fulgencio Batista y Zaldivar, the country's army chief of staff, became Cuba's de facto ruler after a military coup. Unfettered by its tropical roots, Bacardi entered the U.S. marketplace in a bang--selling over 80,000 cases in 1934. To save the company the United States' expensive import duty tax (nearly $1 per bottle), Jose Bosch decided to open another Bacardi facility in Old San Juan, Puerto Rico. Under American control since the Treaty of Paris in 1901, Puerto Rico was considered U.S. soil and its exports duty free. Under the name Bacardi Corporation, the new company soon moved to larger accommodations across the bay in Catano."
