Jack Daniels

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Jack Daniels is a Tennessee Whiskey, and not a Bourbon as some people think. If you need proof then just look for the word "Bourbon" on the label on your Jack Daniel's Bottle, it isn't there.

Jack Daniels Label Old Number 7.jpg

Jack Daniels Website


Jack Daniels Whiskey Facts

Whiskey Fact #1: Mellow Out

Charcoal-mellowing refers to a process used to make Tennessee whiskey, such as Jack Daniel's. The process involves slowly dripping the newly made whiskey through giant containers hard-packed with 10 feet of sugar maple charcoal. The process takes ten days, and during this time the whiskey absorbs the essence of the charcoal, refining the spirit and giving it a unique flavor and aroma.


Whiskey Fact #3: Stop Calling Me That

"Sour Mash" is not the designation of a special type of whiskey, as most people think. Instead, the name refers to the similarities between making whiskey and making sourdough bread. In both processes, a portion of the previous batch is used to start the next batch in order to promote consistency. Every bourbon and Tennessee whiskey is made using the sour mash process.


Jack Daniels Website

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